Privacy Policy
Last Updated: 2026-08
What Information Hidden Cult Collects
We collect information to deliver the bold matching sets and loungewear experience you expect from Hidden Cult. The data we gather falls into three categories:
Information You Provide Directly: When you sign up for our newsletter, reach out through our contact form, or participate in promotions, you share details like your name, email address, and any preferences you choose to include. We use this to send you updates about new rhinestone sets, limited drops, and styling tips for our tracksuits and two-piece collections.
Information Collected Automatically: When you browse our site, we gather technical details through your device and browser — IP address, device type, operating system, browser version, pages visited, time spent on each section, and how you navigate between our matching sets, tracksuits, and loungewear categories. This helps us understand which pieces resonate most with our community and optimize your experience accordingly.
Information from Third Parties: As an Amazon Associates participant, we receive basic affiliate tracking data when you click through to purchase items we feature. We also use analytics services (detailed below) that provide aggregated usage patterns to inform our content and collection curation.
How Hidden Cult Uses Your Information
Every data point serves a purpose tied to delivering the Hidden Cult experience:
- Site Operation & Improvement: We analyze how visitors interact with our site to refine navigation, improve page load times, and ensure our collections are easy to browse whether you’re searching for a yellow set or exploring our full activewear range.
- Content Personalization: Usage patterns help us feature the most relevant products and styling content — if rhinestone sets are trending, we’ll surface more variations and outfit inspiration tied to that aesthetic.
- Communication: Your email address allows us to send newsletters about new drops, restocks, and exclusive offers. You control this subscription and can unsubscribe anytime (see Section 11).
- Affiliate Program Management: We track which products generate interest through affiliate links to understand what resonates with our audience and refine our curation strategy.
- Legal Compliance: In rare cases, we may use or disclose information to comply with legal obligations, enforce our Terms and Conditions, or protect the rights and safety of Hidden Cult, our visitors, or others.
We do not sell your personal information to third parties. We do not use your data for purposes unrelated to operating this site and connecting you with the products we feature.
Hidden Cult’s Use of Cookies and Tracking Technologies
Cookies are small text files stored on your device that enable site functionality and performance tracking. Here’s what Hidden Cult uses:
Essential Cookies
Required for basic site operation — session management, security features, and preference retention. These cannot be disabled without breaking core functionality.
Analytics Cookies
We use services like Google Analytics to understand visitor behavior — which matching sets attract the most attention, how long readers spend on styling guides, and what paths lead to affiliate clicks. This data is anonymized and aggregated; it tells us “500 people viewed the nebula set page this week” but not “Jane Doe from Phoenix viewed it on Tuesday.”
Advertising/Affiliate Cookies
As an Amazon Associates participant, affiliate tracking cookies measure which clicks convert to purchases. These help us understand product performance but do not identify you personally.
Managing Cookies: Most browsers let you block or delete cookies through their settings menu. Be aware that disabling essential cookies will impair site functionality, and blocking analytics/advertising cookies will limit our ability to improve content relevance but won’t prevent you from browsing our collections.
When Hidden Cult Shares Your Information
We share data only in specific, limited circumstances:
Service Providers: Third-party vendors that help operate our site — hosting services, email delivery platforms, analytics tools — receive only the data necessary to perform their function. They’re contractually bound to protect your information and prohibited from using it for their own purposes.
Affiliate Partners: When you click an Amazon affiliate link from Hidden Cult, Amazon receives basic referral information (that you came from our site, which product you viewed). This is necessary for the Associates program to function and allows us to earn commissions on purchases. Amazon’s own privacy policy governs what they do with that data once you’re on their platform.
Legal Requirements: We’ll disclose information if required by law, court order, or valid legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: If Hidden Cult undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You’ll be notified via email and/or a prominent site notice before your data is transferred and becomes subject to a different privacy policy.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
How Hidden Cult Secures Your Data
We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:
- Secure Socket Layer (SSL) encryption for data transmitted between your browser and our servers
- Access controls limiting who within our organization can view personal information
- Regular security audits and updates to our hosting infrastructure
- Secure data storage practices with reputable service providers
That said, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You share information at your own risk, and you’re responsible for maintaining the confidentiality of any account credentials you create.
Your Privacy Rights — All Users, GDPR, CCPA, and State Laws
Depending on where you live, you have specific rights regarding your personal information. Here’s what applies:
Rights for All Hidden Cult Visitors
- Access: Request a copy of the personal information we hold about you
- Correction: Ask us to update inaccurate or incomplete data
- Deletion: Request that we delete your personal information, subject to legal retention requirements
- Opt-Out of Marketing: Unsubscribe from our newsletter anytime via the link in every email or by contacting us directly
GDPR Rights (European Union Residents)
If you’re in the EU, the General Data Protection Regulation grants you additional rights:
- Right to Restriction: Limit how we process your data in certain situations
- Right to Data Portability: Receive your data in a structured, machine-readable format and transmit it to another service
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: If processing is based on consent, you can withdraw it anytime without affecting the lawfulness of processing before withdrawal
- Right to Lodge a Complaint: File a complaint with your local data protection authority if you believe we’ve mishandled your data
CCPA/CPRA Rights (California Residents)
The California Consumer Privacy Act and California Privacy Rights Act give California residents these rights:
- Know: Request details about the categories and specific pieces of personal information we’ve collected, the sources, the purposes, and the categories of third parties we share it with
- Delete: Request deletion of your personal information, subject to exceptions
- Opt-Out of Sale: We do not sell personal information, but if we did, you’d have the right to opt out
- Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
- Correct: Request correction of inaccurate personal information (CPRA enhancement)
- Limit Use of Sensitive Information: Request limits on use/disclosure of sensitive personal information (CPRA enhancement) — note that Hidden Cult does not collect sensitive personal information as defined by CPRA
State Privacy Law Rights (Virginia, Colorado, Connecticut, Utah)
If you reside in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you have rights similar to GDPR and CCPA, including:
- Access and portability of your personal data
- Correction of inaccuracies
- Deletion of your personal data
- Opt-out of targeted advertising (we do not engage in targeted advertising as defined by these laws)
- Opt-out of sale of personal data (we do not sell personal data)
- Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects (we do not engage in such profiling)
How to Exercise Your Rights
To submit a privacy request, email us at privacy@hiddencultshop.com with “Privacy Request” in the subject line. Include your full name, email address, and a description of the right you wish to exercise. We’ll respond within 30–45 days depending on applicable law. We may ask for additional information to verify your identity before processing certain requests.
Hidden Cult and Children’s Privacy
Hidden Cult is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. Our matching sets, tracksuits, and loungewear are designed for adult audiences, and our content assumes an adult readership.
If you’re a parent or guardian and believe your child under 13 has provided us with personal information, contact us immediately at privacy@hiddencultshop.com. We’ll delete that information promptly in accordance with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws.
Third-Party Links and External Services
Hidden Cult features links to Amazon product pages and occasionally references other external resources. Once you click a link and leave our site, you’re subject to that third party’s privacy policy — not ours.
We curate our affiliate links carefully and feature products we genuinely recommend, but we have no control over Amazon’s data practices, customer service policies, or how they handle your information once you’re on their platform. Review Amazon’s privacy policy before making purchases.
We’re not responsible for the privacy practices or content of any third-party sites linked from Hidden Cult.
International Data Transfers
Hidden Cult operates in the United States, and your information is processed on servers located in the U.S. If you’re accessing our site from outside the United States — particularly from the European Union or other regions with different data protection laws — be aware that your information will be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your jurisdiction.
By using our site and providing your information, you consent to this transfer. We take steps to ensure your data receives adequate protection in accordance with applicable law, including implementing standard contractual clauses where required for GDPR compliance.
How Long Hidden Cult Retains Your Data
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Specifically:
- Newsletter Subscribers: Your email remains on our list until you unsubscribe or request deletion
- Contact Form Submissions: Retained for up to 2 years unless you request earlier deletion
- Analytics Data: Aggregated and anonymized after initial collection; retained in that form indefinitely for trend analysis
- Legal Requirements: Some data may be retained longer if required by law (e.g., tax records, legal holds)
When data is no longer needed, we securely delete or anonymize it.
Managing Email Communications from Hidden Cult
When you sign up for our newsletter, you’ll receive updates about new drops (like our rhinestone sets), styling tips for our tracksuits, and exclusive offers. We respect your inbox.
Opt-In: You explicitly choose to receive emails by entering your address in our signup form. We don’t add you without permission.
Unsubscribe: Every email includes an unsubscribe link at the bottom. Click it, and you’ll be removed from our list within 10 business days. You can also email us at privacy@hiddencultshop.com with “Unsubscribe” in the subject line.
Unsubscribing from marketing emails does not opt you out of transactional emails if you’ve submitted a contact form or privacy request — we still need to respond to those.
Hidden Cult’s Approach to Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) signal that requests websites not track your online activity. Currently, there’s no industry standard for how sites should respond to DNT signals, and we do not alter our data collection practices when we detect a DNT signal from your browser.
You can still control tracking through your browser’s cookie settings and privacy controls (see Section 3). Those settings will limit what data we and third-party services can collect regardless of DNT signal status.
Updates to Hidden Cult’s Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or site features. When we make material changes, we’ll update the “Last Updated” date at the top of this page and may notify you via email if you’re subscribed to our newsletter or through a prominent notice on our homepage.
Your continued use of Hidden Cult after changes are posted constitutes acceptance of the updated Privacy Policy. If you disagree with the changes, discontinue use of our site and contact us to request deletion of your information.
We encourage you to review this policy periodically to stay informed about how we protect your data.
Contact Hidden Cult About Privacy
Questions about this Privacy Policy? Want to exercise your privacy rights? Concerns about how we handle your data? We’re here to help.
Hidden Cult
8247 Commerce Dr, Suite 304
Phoenix, AZ 85034
United States
Privacy Requests: privacy@hiddencultshop.com
We’ll respond to privacy inquiries within 30–45 days depending on the nature of your request and applicable law. For faster assistance with general questions, our standard contact email is also available through our contact page.